ET Now GBS 2026: Beauty tip to woo Gen Z, Alpha: keep your promise

Chief executive officer Mike Jatania defined The Body Shop's core messaging. "I would say the Body Shop is a purpose-led brand and has been a purpose-led brand for the last 50 years," he said at the summit, pointing to the ethos first shaped by founder Anita Roddick, encompassing ethical sourcing, diversity and fair trade.