The ‘zombie internet’ has arrived—and it has devastating consequences for advertising, social media, and the human web

In late January, like Dr. Frankenstein pulling the knife switch to jolt his monster alive, entrepreneur Matt Schlicht flipped the digital switch on his vibe-coded social network, Moltbook, unleashing his own monster into the world.

The platform made headlines for being the first social media site expressly for AI agents, not humans. But for me, its significance goes way beyond that.

Moltbook is a harbinger—the first real sign that a new type of internet is upon us. No, not a dead internet.