Men are embracing beauty culture:  many just refuse to call it that

By Jordan Foster

Just weeks after the premiere of popular gay hockey romance series Heated Rivalry, star Hudson Williams’ extensive skincare routine has gone viral. In a now-viral video for The Cut, the 24-year-old walks viewers through his “five-step Korean beauty routine.”

His multi-step regimen includes a close shave, a cleanse, pore-minimising treatments, a “super-glowing” toner and serums targeted toward “rejuvenating” the young star’s face and body.

The nearly 20-minute routine...