Creator-economy unicorn LTK lays off staff as it doubles down on its new marketing tech for brands

Amber Venz Box is the CEO of affiliate marketing company LTK.

Bryan Bedder/Getty Images for Jameson; Business Wire/AP

• Creator-commerce platform LTK let go of some staff on Thursday as part of a reorganization.
• The cuts were tied to structural changes and a shift to focus on its new brand platform, the company said.
• The move affected a low single-digit percentage of LTK's team of over 550 people, the company added.

LTK, a Softbank-backed startup and creator economy unicorn...