There’s a tiny digital camera inside these retro 35mm film rolls

The OPT100 camera comes in three retro designs. | Image: Kakaku

Following the popularity of the Kodak Charmera, it was inevitable that other retro-inspired digital toy cameras would start popping up. While the Charmera's design was inspired by the '80s single-use Kodak Fling camera, the OPT100 Neo Film crams a basic digital camera into a 35mm film roll that comes inside a plastic canister and a small box with a matching aesthetic.

Priced at 5,940 yen, or just shy of $40, the OPT100 is currently only available in Japan.