Valentine’s Day: A look at dating apps and marriage rates

Love and ‘app’iness

A look at the world of dating apps and marriage rates in the U.S. in the modern digital world.

There are more than 1,500 dating apps and websites operating worldwide with projected revenue of $9.2 billion this year. However, user retention is declining.

How many people use dating apps?

Approximately 360 million people used dating apps globally in 2024, an increase of about 15 million over the previous year. Tinder has about 90 million users on its platform, more than any other.