Gifting, wellness brands find love on qcomm this Valentine’s week

Valentine’s Day is becoming a major sales event for quick commerce and D2C brands, spanning fashion, jewellery, beauty, and sexual wellness. Platforms like Zepto, Blinkit, and Instamart have launched dedicated Valentine’s sections from February 7, with interactive designs to boost purchases. Sexual wellness brand MyMuse reports a 50–60% YoY rise in sales via these apps.