NBC’s Big Weekend: How Super Bowl and Winter Olympics Drove Record-Breaking Ratings

NBCUniversal boasted a weekend of big ratings records, as most Americans found themselves tuning in to the Comcast-owned company’s platforms for Winter Olympics programming, Super Bowl Sunday or even just Bad Bunny’s much-discussed halftime show.

Both events, which made up two thirds of what NBCUniversal dubs “Legendary February,” drove massive ratings wins for NBCUniversal — especially on streaming — including giving Peacock its best performance day ever on Super Bowl Sunday in both reach and hours streamed.