Disneyland to play a key role in ESPN’s ‘Year of the Super Bowl’ celebration

The confetti-filled finale of the Seattle Seahawks’ Super Bowl victory officially kicked off ESPN’s “Year of the Super Bowl” celebration leading up to next year’s game in Los Angeles that is expected to include a starring role for Disneyland and Disney California Adventure.

ESPN will be pulling out all the stops with the year-long “We’re Going” marketing campaign for the first Super Bowl broadcast on the sports television network on Feb. 14, 2027 at SoFi Stadium in Inglewood.

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