El Departamento decorates Hoff store with bright tiles to inject warmth into the London context

Interiors studio El Departamento has designed the Covent Garden flagship store for Spanish trainer brand Hoff, which features handmade zellige ceramics and sculptural furniture.

The 163-square-metre London store was designed as an evolution of the Hoff flagship in Madrid, rather than a replica.

Wood panels decorate part of the store

El Departamento, which is led by Alberto Eltini and Marina Martín, chose to work with warm materials such as wood and zellige to reflect the brand's approachability.