Non-alcoholic wine: a booming business searching for quality
"Whatever you do, you're judged," he told AFP at the giant Wine Paris industry fair this week where no- and low-alcohol wines and spirits had their own dedicated space for the first time.
"I don't care about it, but it affects me when it's people close to me," he said. "I had people really close to me who said they didn't even want to come to taste it (our wine) at the beginning."
That sort of disdain is still present in the industry -- no-alcohol wines still struggle to match their alcoholic equivalents...