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Bad Bunny streams jumped 175% in the U.S. after the Super Bowl

The legacy of Bad Bunny’s Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2.

That’s according to Luminate, an industry data and analytics company that provides insight into changing behaviors across music listenership.

Bad Bunny received nearly 100 million streams on Monday in the U.S. — that’s 99.6 million in one day — compared to 36.2 million streams the previous Monday.

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