Radiocentre study shows radio web uplift

Radio advertising increases daily web sessions by an average of 16%, according to new analysis from Radiocentre.

Radiocentre says the medium achieves this twice as cost-efficiently as other demand-generation media combined, based on its latest research report, Radio: The Performance Multiplier – The Amplified Edit.

Conducted with independent research agency Colourtext, the study uses regression analysis of 7.2 billion multimedia impressions and 195 million web sessions. The data...