SOFTSWISS outlines in-house marketing strategy at TechIsland meetup

SOFTSWISS, a global technology provider of software solutions for the iGaming industry, took part in TechIsland’s seventh MarComms Community Meetup in Cyprus, where its chief marketing officer Valentina Bagniya explained how the company’s iGaming Trends Report, has evolved into a full-scale product built and scaled by the in-house marketing team.

The international technology group, which develops platforms for casino operations, aggregation, affiliate management, sportsbook services...