Bad Bunny Super Bowl Director Explains Behind-The-Scenes Detail We're All Obsessed With

Bad Bunny performing during the 2026 Super Bowl

The creative director behind Bad Bunny’s Super Bowl performance is lifting the lid on how one of his halftime show’s most talked-about details came to be.

On Sunday night, Bad Bunny became the latest A-list musician to headline the Super Bowl Halftime Show, winning widespread praise for his show-stopping set, which served as a colourful and energetic celebration of Puerto Rican culture.

After his performance, a slew of behind-the-scenes clips began doing the rounds online...