Failing fast is a lot harder than it sounds

Some companies are adopting a fail-fast mentality.

Cravetiger/Getty Images

• This post originally appeared in the Business Insider Today newsletter.
• You can sign up for Business Insider's daily newsletter here.

"Ever tried. Ever failed. No matter. Try again. Fail again. Fail better."

Irish playwright Samuel Beckett's famous quote has become Corporate America's new mantra.

From Okta to Salesforce to Blackstone, executives told BI's Sarah E. Needleman and Ana Altchek getting it wrong is ok.