Man City plug in BYD for multi-year deal

February 11 – Manchester City have signed a new multi-year partnership with Chinese car brand BYD in a deal that places the fast-growing automotive giant at the heart of the club’s matchday and training environment.

The deal will see BYD become the Official Automotive Partner of City’s men’s and women’s first teams, with their branding immediately appearing on the men’s training kit sleeve and from next season on the women’s equivalent.

BYD will also have a ‘prominent’ presence at...