MrBeast’s business empire stretches far beyond viral YouTube videos

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it.

Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step.

Banking isn’t the end game, either.