We need to talk about that Mike Tyson Super Bowl ad

Lessons learned from the 2026 Super Bowl ad lineup: Online gambling is super cool, just ask Kendall Jenner, and Coinbase is actually fun — are you sure you didn't like the Rickroll-esque karaoke spot? Beloved '90s celebs, de-aged to look like 20-somethings again, just absolutely love Dunkin' Donuts coffee, so you should drink it, too. Oh, also, being fat makes you want to kill yourself. 

It was a stark black-and-white ad, dramatically framed to center the tattooed face of former boxing titan Mike Tyson.