Super Bowl 2026 Becomes Most-Watched Show in History of NBCUniversal

The numbers are in for the 2026 Super Bowl and Bad Bunny‘s halftime show performance.

NBC has shared that this year’s big game became the most-watched show in the history of NBC, with 137.8 million viewers watching in the second quarter as the Seattle Seahawks led the New England Patriots 6-0, marking the highest peak viewership in U.S. TV history.

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The halftime show generated more than 4 billion social views in its first 24 hours, becoming the...