Ferrari's First Electric Car Was Designed By Apple's Former Design Genius — And It Shows

Jony Ive is famous for designing Apple's most iconic products like the iMac, the iPhone, and the iPod (and for saying "ah-loo-min-ee-um" in those Apple promo videos). Since leaving Apple in 2019, Ive has run his own design firm, LoveFrom.

Ive and LoveFrom just had a very high-profile client: Ferrari. The two companies worked together on Ferrari's first ever electric vehicle (EV, as they say), called Luce. After much anticipation, Ferrari has finally unveiled photos of the car's interior.