Hitting the social media jackpot is harder than ever — and it's changing the creator economy

Victoria Sirakova/Getty Images; Alyssa Powell/BI

• It's getting harder for social media creators to become global superstars.
• Apps like TikTok and Instagram are pushing niche, personalized content over general fare.
• Creators, talent managers, and investors are tweaking their strategies to meet the new reality.

Sorry, but you're not going to be the next MrBeast. In fact, YouTube's top creator might be part of a dying breed of megastars.

As algorithms on TikTok and Instagram become more personalized...