How Creators Are Changing the Sports Economy

During the fourth quarter of a Super Bowl dominated not only by the Seattle Seahawks but also commercials featuring huge names like Scarlett Johansson and Ben Stiller, mega-popular creator MrBeast, aka Jimmy Donaldson (466 million YouTube subscribers), flashed onto America’s TVs and promised to make one lucky viewer a millionaire.

It was a bold, attention-grabbing moment that aligned with Donaldson’s long history of giving away millions of dollars to everyday people. But it also served...