Mozilla’s new AI strategy marks a return to its ‘rebel alliance’ roots

As Big Tech races to weave AI into nearly every product, Mozilla is betting some users want the opposite: the ability to turn it off.

Last week, the company announced new controls to allow users of its Firefox browser to decide when to use AI. When Firefox 148 debuts later this month, users will be able to manage or disable individual AI features like translations, tab grouping and a sidebar for chatbot like Claude, ChatGPT, Copilot, Gemini and Le Chat Mistral.

Much of Mozilla’s...