Study warns gambling ads drove soccer betting during 2022 World Cup despite UK safeguards

New research from the University of Sheffield suggests that existing UK gambling ad rules may not go far enough to protect soccer fans and vulnerable viewers from gambling ads and increased betting, especially as attention builds ahead of the 2026 FIFA World Cup.

The study, published in Addictive Behaviors Reports and titled “The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup,” analyzed betting behaviour among 365...