This online startup is challenging the traditional jewelry industry with conflict-free diamonds and custom engagement rings

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

Vrai

• D2C jewelry company Vrai should be on every shopper's radar for alternative, affordable fine jewelry.
• Vrai uses ethical labor practices and materials, like conflict-free lab-grown diamonds.
• The prices are also lower than what you'd find in most traditional fine jewelry stores.

For a jewelry company that stands by the values of quality, simplicity...