Nearly 3 in 4 Premium Cardholders Used a Card-Linked Offer in the Past Year
Consumers who pay the most for their credit cards turn out to be the ones least likely to ignore them. Just 3.9% of premium cardholders report rarely or never using their high-fee plastic, making them the most loyal segment in the entire credit card market, according to new research from PYMNTS Intelligence.
The findings come from “How the Right Rewards and Offers Spur Credit Cardholders to Spend,” a PYMNTS Intelligence report based on a survey of 3,066 U.S. consumers. The study examines...