Is this the secret to better brainstorms?

Ah, brainstorming. The corporate rite of passage where creativity goes to die. It usually involves a room full of well-intentioned people offering ideas that feel familiar but not fresh. Why does this happen? Because most people stick to the “safe zone,” avoiding anything that might make waves, or worse, ruffle feathers.

But here’s the problem: safe ideas don’t change the game. If you want ideas that truly shake things up, you’ve got to do something radical. You have to give your team...