To sell your ideas, you need to master these 3 types of power

Nikolai Tesla was a revolutionary thinker with bold, transformative ideas. Yet it was George Westinghouse and Thomas Edison who shaped how electricity was brought to the world. The personal computer was invented at Xerox PARC (Palo Alto Research Center), but it was Apple that brought the Macintosh to market. William Coley pioneered cancer immunotherapy, but James Allison made it a reality.

We grow up believing that if an idea is good, it will naturally rise to the top. Yet that’s rarely, if ever, true.