Chipotle CEO allegedly suggests company would keep raising prices and 'lean into' customers making over $100K
Chipotle CEO Scott Boatwright suggested in leaked audio that the company would begin focusing on customers who make more than $100,000 per year, indicating further price hikes.
During a recent earnings call, Boatwright said 60% of customers earn more than $100,000 a year and that he wants to "lean into that group in a more meaningful way."
"We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way ...