Cadillac reveals cost of Super Bowl advert for its F1 livery reveal

General Motors brand Cadillac spent up to $20m on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested.
Cadillac’s first-ever F1 car took part in the Barcelona shakedown with a testing livery in late January, as it targeted the biggest possible audience – especially on its home market – to showcase its brand-new design while raising awareness of ...Keep reading