Misguided Super Bowl Ad: Antisemitism Isn’t a Sticky Note — It’s an Institutional Failure

Anti-Israel demonstrators protest outside the main campus of Columbia University during the Columbia commencement ceremony in Manhattan, in New York City, US, May 21, 2025. Photo: REUTERS/Eduardo Munoz

It is an odd sign of the times that one of the clearest statements about antisemitism this year came not from a university president or a political leader, but from a $15 million Super Bowl commercial.

Robert Kraft’s advertisement was earnest, expensive, and plainly intended as a civic intervention.