Washington Post scrapped ‘We the People’ campaign after MS NOW used same tagline: report
The Washington Post was reportedly set to unveil a new marketing campaign tied to the United States Constitution last year until the paper’s leaders encountered a significant issue: the tagline was already taken.
The Post planned to launch a campaign aimed at conveying its connection to America with the tagline, "We the People," according to Semafor. But before the newspaper debuted the new ads, MS NOW went to air with the exact same idea.
MSNBC officially changed its name to "My Source News Opinion World," or MS NOW, on Nov.