Anthropic took aim at OpenAI with a snarky ad and won the AI Super Bowl

A still from Anthropic's ad is set to air during the Super Bowl. The ad features a scrawny man who wants to get a six-pack quickly, but a helpful trainer gives him more than just the advice he needs.

Anthropic

• Forget the Patriots vs. the Seahawks: The real Super Bowl showdown was Anthropic vs. OpenAI.
• Social media listening data suggests Anthropic's Super Bowl ad won the battle for online engagement.
• Anthropic's spot skewered OpenAI — though not by name — for its decision to bring ads to ChatGPT.