Misinformation is scaling. We need to get better at countering it

Most days, an email lands in my inbox with the promise to amplify my growth—my newsletter subscribers, the reach of my podcasts, the number of client leads, etc. I’ve gotten used to random people pitching me on their services, and some of the messages expertly prey on my insecurities as a business owner (“you’re leaving so much on the table,” et al.). I never answer any of them, but I sometimes wonder which ones might actually be legit.

A few months back, I opened up the Assistant sidebar...