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An unexpected theme of this year's Super Bowl ads: tech glitches

Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

  • The big game proved to be a big tech fail for two prominent Super Bowl advertisers.
  • Mr Beast and Salesforce's big game contest had signup delays, while AI.com's website crashed.
  • Elsewhere, some Kalshi transfers were delayed due to Super Bowl traffic.

A Super Bowl ad is meant to serve as a victory lap for tech companies. But on advertising's biggest night of the year...

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