Pricier iPhones? Global memory chip crunch puts spotlight on Apple

As the global memory chip shortage hits the smartphone market, a key question is echoing from Silicon Valley to Shenzhen: Will Apple raise prices, or sacrifice profit to gain new customers?

The iPhone maker predicted strong sales growth last week, spurred by demand for its iPhone 17 models. CEO Tim Cook told investors he expected memory chip prices to increase sharply, but declined to answer analysts’ questions about whether Apple would raise prices in response.

“There are different levers that we can push...