Lay's Super Bowl Commercial 2026: Father Retires & Gives Farm to Daughter in Tearjerker Ad

Lay’s is getting us emotional during the 2026 Super Bowl.

The chip company released a new spot on Sunday (February 8) during the Big Game called “The Little Farmer,” inspired by the real-life story of farmers who work with Lay’s.

Keep reading to find out more…

The ad centers around the Neumiller Farms in Illinois, a third-generation potato and vegetable farm, which is now run by father and daughter team of Tom Neumiller and Katie Flomin. It was directed by Taika Waititi and...