Bosch Super Bowl Commercial 2026: Guy Fieri Shaves Beard & Debuts Shocking New Look

Guy Fieri, is that you?!

The 58-year-old celebrity chef and Food Network star, known for his signature frosted tips and goatee, transformed into a clean-shaven look in a shocking video posted to his social media last month.

“After so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,” he said at the time.

And now we know why!

Keep reading to find out more…

The new look was all part of a teaser campaign for a Super Bowl commercial...