Raisin Bran Super Bowl Commercial 2026: William Shatner, 94, Brings Fiber to America as 'Will Shat'

Raisin Bran‘s Super Bowl commercial basically explains why William Shatner was recently spotted eating a bowl of cereal in his car.

Turns out, that paparazzi sighting was likely a teaser for what was about to come… as he is starring in a commercial for the Kellogg’s cereal.

William refers to himself as “Will Shat” in the ad, in which he brings fiber to the masses. When America goes low on fiber, he travels around to bring people Raisin Bran.

Can you believe the Star Trek actor...