Best Super Bowl commercials in 2026: See the ads now

Some people watch the Super Bowl for football. Some people watch it for the halftime show. But for many of us, the significantly more expensive-than-usual commercials are the star of the show.

With Super Bowl LX on everyone's minds, it's time to take stock of the best commercials that aired during the game. Some of them went online as much as a week ahead of time, while others waited until the game to strut their stuff. Here are the best Super Bowl LX commercials as far as we're concerned.