Dos Equis' Super Bowl Ad Is So ‘Interesting' it Costs $8M Just to Watch It

Dos Equis has concocted another clever "Most Interesting Man in the World" campaign. And this one is going against the grain against the rest of the Super Bowl LX commercials.

According to Statista, the average cost of a 30-second ad costs advertisers a whopping $8 million. That's a huge increase since 2015, when a 30-second ad cost advertisers $4.3 million.

For this Super Bowl campaign, Dos Equis is going against the grain. The popular beer brand is asking, yes, asking, the network...