23 of the most iconic Super Bowl commercials of all time

Bud Light's "The Bud Knight" in a crossover ad with HBO's Game of Thrones.

Game of Thrones X Bud Light

• Every year, brands try to outwit each other with their Super Bowl commercials.
• Whether humorous or heartwarming, some ads leave a more lasting impression than others.
• From Pepsi to State Farm, here are the most unforgettable Super Bowl commercials of all time.

The Seattle Seahawks and the New England Patriots have their eyes set on the Lombardi Trophy.

But off the field...