Meta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future

With its Super Bowl commercials this year Meta is leaning into advertising’s biggest stage as Mark Zuckerberg ramps up his spending on AI.

The company’s two ad spots, which are set to air during the first and third quarters of Sunday’s matchup between the New England Patriots and the Seattle Seahawks, highlight the company’s AI-enabled Oakley Meta smart glasses, and feature ex-Seahawks player Marshawn Lynch, YouTuber Darren Watkins Jr. (also known as IShowSpeed) as well as director Spike Lee.