What Super Bowl Commercials Teach Us About Capitalism

Every year, on the second Sunday in February, American capitalism gathers around a single, electronic campfire to watch the one of the last remaining monocultural events in human history.

We tell ourselves we are tuning in for football, but many of us will happily confess we are strictly there for the commercials.

[time-brightcove not-tgx=”true”]

This Sunday, for Super Bowl LX, brands have paid a record-breaking $8 million for 30 seconds of airtime, roughly $266,000 per second, to interrupt the game.