The CEO of private jet firm Flexjet explains how it prepares for the Super Bowl — one of its busiest and most expensive times of the year

The New England Patriots arrived at San Jose Mineta International Airport on Sunday.

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• The Super Bowl will see special traffic rules and $28,000 fees for private jets.
• The CEO of private jet firm Flexjet told Business Insider how it handles such large events.
• Relationships with airports help them get tips on avoiding the worst of the traffic.

Super Bowl LX comes to San Francisco this weekend, and that means scores of wealthy football fans arriving by private jet.