Sam Altman defends OpenAI’s ad strategy after Anthropic’s Super Bowl criticism

Reiterating OpenAI’s opposition to influencing model outputs with commercial messaging, OpenAI CEO Sam Altman termed rival Anthropic’s Super Bowl ads containing embedded ads inside AI systems a “crazy dystopic” idea. He said OpenAI’s limited advertising efforts are focussed on education rather than promotion, drawing a clear line between marketing around AI and ads within AI responses.