6 Strategies for Visibility in ChatGPT

If you’re trying to “rank” in ChatGPT the same way you rank in Google, you’re going to have a bad quarter.

That’s not my take. It’s the pattern a lot of marketers are bumping into right now, and it’s one a top marketing agency, Relevance,  has been flagging in its recent research and client-facing visibility audits: AI answers don’t behave like search results. They behave like compiled briefs. ChatGPT pulls from what it already “knows,” plus whatever it can verify quickly when it browses...