The Economics of the Super Bowl, By the Numbers

The Super Bowl is America’s biggest and most-watched sporting event, drawing in more than 100 million viewers in recent years. Its halftime show is one of the most coveted gigs in entertainment. The advertisements that air during its broadcast are the subject of widespread discussion and ranking lists. And together, the whole spectacle marks one of the most commercially impactful annual events in sports all around the world.

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Beyond its massive global audience...