FDA relaxes labeling rules on 'no artificial colors' claims amid crackdown

The U.S. Food and Drug Administration (FDA) announced Thursday it will relax federal regulations regulating when companies may label products as free of artificial coloring.

The FDA said businesses can now label products as having "no artificial colors" if the coloring is natural or plant-based.

"Companies will now have flexibility to claim products contain ‘no artificial colors’ when the products do not contain petroleum-based colors," the FDA said. "In the past, companies were generally...